Social Media Marketing — Cape Town & the Western Cape
Social media that sells, not just posts
We shoot the content, run the calendar, answer your comments and put paid budget behind whatever performs. You get a feed that looks like a brand and a report that shows what it brought in.
01 — The problem
Posting is not the same as marketing
- You post when there is time, which means you post in bursts and then go quiet for weeks
- Your feed does not look like the business your customers walk into
- Follower counts go up and enquiries stay flat
- Comments and DMs sit unanswered for days, so warm leads go cold
- You have boosted posts before and cannot say what came of it
02 — What is included
Everything from the shoot to the sales report
One team handles strategy, creative, publishing, replies and paid. Nothing gets dropped between a designer, a copywriter and whoever has the password.
Strategy & content pillars
Who we are talking to, what we say, and the three or four themes every post ladders back to. Agreed with you before anything is shot or scheduled.
Content production
A monthly shoot at your premises or on location in Cape Town. Photo, short-form video, graphics and captions, cut to the right ratio for every placement.
Publishing & calendar
A calendar you approve once a month, then scheduled and posted at the times your audience is actually awake. Stories and reels included, not an upsell.
Community management
Comments, DMs and reviews answered in your voice within business hours, with anything that smells like a sale handed straight to your team.
Paid social
Meta and TikTok campaigns behind the organic posts that already earned attention. Audiences, testing and budget managed against cost per lead.
Reporting that names the number
Monthly report opening with leads, DM enquiries and revenue attributed to social. Reach and follower growth are in there, further down.
03 — Platforms
We only run the platforms your buyers use
Being on five platforms badly is worse than being on two properly. In the first month we work out where your customers actually are and put the budget there. Everything else gets archived or left dormant on purpose.
Reels, stories and a grid that holds up as a shopfront. Best for hospitality, retail, beauty and property.
Still where the buying power sits locally, especially for trades, services and events. Groups and Marketplace included.
TikTok
The cheapest reach available right now if the creative is native. Strong for food, fitness, tourism and anything visual.
For B2B, professional services and recruitment. Founder-led posting beats company pages, and we ghostwrite it.
Google Business
The one everyone forgets. Posts and photos here feed your local SEO directly, so we keep it fed.
04 — How the work runs
One month, one rhythm, repeated
Audit & strategy
We review your accounts and your competitors, agree the platforms, pillars and tone, and set the targets we will report against.
Shoot day
One half or full day on site each month. We come with a shot list, so you are not improvising in front of a camera.
Approve & publish
You see the full month in one calendar, comment where you want changes, and then it runs without you touching it again.
Amplify & report
Winners get paid budget behind them mid-month. At month end you get the numbers and the plan for the next cycle.
05 — Packages
Social media packages for Cape Town businesses
Management fees only — ad spend is paid to the platforms directly and stays yours. Month to month after the first 90 days. Prices exclude VAT.
Presence
Two platforms, kept consistent and on brand. For a business that needs to stop going quiet.
- 2 platforms managed
- 12 assets a month
- Half-day shoot every month
- Calendar and scheduling
- Monthly reporting
Traction
Content plus paid budget behind what performs, with comments and DMs handled. Where most clients sit.
- Everything in Presence
- 3 platforms, 20 assets a month
- Full-day shoot every month
- Paid social management
- Community management
- Monthly strategy call
Always on
Multi-location or multi-brand, with weekly content and creator collaborations. Scope-built on your audit.
- Everything in Traction
- Weekly content drops
- Creator and UGC campaigns
- Multi-location or multi-brand
- Dedicated senior strategist
- Fortnightly reporting
06 — Proof
What social media marketing has returned for clients here
Return on paid social spend. Creative shot on location, tested weekly, scaled once the numbers held.
Direct bookings through Instagram DMs after we took over community management.
Cost per qualified lead on TikTok, down from R140 on their previous boosted posts.
Ask us for the full case study on any of these. We will show you the ad account, not a screenshot.
07 — Client words
Cape Town Marketing really gets the Cape Town market. They created beautiful, engaging campaigns for our restaurant and helped us attract both locals and tourists. Our bookings have gone up and our brand finally has the visibility it deserves.
Cape Town Marketing completely transformed our online presence. Within just a few weeks, we noticed an increase in inquiries and actual sales. Their strategies are clear, effective, and easy to follow — exactly what our business needed.
08 — Where we shoot
On location across Cape Town and the Western Cape
Shoot days in the metro are included. Further afield we travel monthly or work from a quarterly bulk shoot, whichever is better value for you.
09 — Social questions
What owners ask before handing over the accounts
If your question is not here, it is the first thing we will answer on the call.
Management starts at R7 500 a month for two platforms with a monthly shoot, and runs to R28 000 and above for always-on multi-brand work. Ad spend is separate, paid straight to Meta or TikTok, and we usually suggest starting at R4 000 to R8 000 a month on top.
We create it. A monthly shoot day at your premises or on location gives us the photo and video for the whole month. If you already produce good content we will happily work it into the calendar, but you are never the bottleneck.
Two, done properly, beats five done badly. For most Cape Town hospitality and retail that is Instagram and Facebook. Trades and services often do better on Facebook and Google Business. B2B belongs on LinkedIn. We confirm it in the audit rather than guessing.
Paid social can produce enquiries in the first week. Organic growth is slower: expect a visibly better feed in month one, engagement lifting through months two and three, and steady inbound DMs from month three onward.
You do. Accounts and ad accounts stay in your name with you as admin, and every photo and video we shoot is yours to keep and reuse, including if we part ways.
Yes, on the Traction package and above, within business hours and in a tone we agree with you up front. Anything that is a real sales enquiry or a complaint gets escalated to your team the same day rather than answered by us.
Never. Bought followers wreck your reach because the platform stops showing your posts to real people. Growth here is organic reach plus paid distribution, both of which we can show you in the account.
10 — Free content audit
We will tell you what your feed is costing you
Send us your handles. Within 48 hours you get an honest read on your content, your engagement against local competitors, and the three changes that would move enquiries fastest. No charge, no obligation.
- info@capetownmarketing.co.za
- WhatsApp 072 369 5874
- Mon – Fri, 08:30 – 17:00 SAST
We reply within one business day. Your details are never shared or sold.