Google Ads Management — Cape Town & the Western Cape
Google Ads managed on cost per lead, not clicks
Most accounts we take over are paying for searches that were never going to buy. We rebuild the structure, write landing pages that match the ad, and manage to one number: what a real enquiry costs you.
01 — The problem
Where most Cape Town ad budgets leak
- Broad match with no negative list, so you pay for job seekers and students
- Every ad points at your homepage, so visitors have to hunt for what you promised
- Conversion tracking counts page views, so Google optimises toward the wrong thing
- Performance Max eats the budget and nobody can say which campaign earned the sale
- Your agency charges a percentage of spend, so spending more is in their interest
02 — What is included
Built, tracked and managed properly
A flat management fee covers all of this. Your ad spend goes straight to Google from your own card, and we never take a cut of it.
Account audit & rebuild
We take your existing account apart, keep what converts, and rebuild the structure so every campaign has one job and one budget you can defend.
Search campaigns
Tight keyword groups, exact and phrase match where it matters, and a negative list we grow every week from your real search terms report.
Performance Max & Shopping
Run with asset groups split by margin and a clean product feed, so you can see what it is actually spending on instead of trusting the black box.
Landing pages
One page per offer, written to match the ad word for word. Built by us, fast on mobile, and tested against your current page before we swap it in.
Conversion tracking
Calls, forms and WhatsApp taps tracked as separate conversions with values attached, so smart bidding optimises toward revenue and not raw volume.
Weekly optimisation
Search terms mined, bids adjusted, ad copy tested and budget shifted to whatever is producing enquiries. Every week, not every quarter.
03 — Campaign types
The right campaign for the right moment
Someone typing “emergency plumber Claremont” is not the same buyer as someone who visited your pricing page last week. We split them, budget them separately, and report on them separately.
Search
Highest intent there is. Someone is describing your service into Google right now. This is where most Cape Town service businesses should start.
Performance Max
Reach across Search, Maps, YouTube and Gmail from one campaign. Powerful once tracking is clean, wasteful before that.
Shopping
For e-commerce. Wins or loses on the product feed, which is where we spend the first two weeks.
Remarketing
The cheapest conversions in the account. People who already visited, shown the specific thing they looked at.
Local & calls
Call-only and location extensions for trades and emergency services, where a phone ringing beats a form every time.
YouTube
Cheap awareness when you have the creative to justify it. We will tell you honestly if you do not.
04 — How the work runs
Live in a week, improving every week after
Free ads audit
We look inside your account, find the wasted spend in rands, and show you the three changes worth making first. Yours to keep either way.
Tracking first
Nothing goes live until calls, forms and WhatsApp taps are tracked correctly. Bidding on bad data is how budgets disappear.
Build & launch
Campaigns, ad copy and landing pages built together and launched within 72 hours of kickoff, on a controlled starting budget.
Optimise & scale
Weekly changes, monthly reporting on cost per lead, and we only recommend more budget once the current spend is profitable.
05 — Management fees
A flat fee, never a cut of your spend
Percentage-of-spend pricing rewards an agency for spending your money. We charge a flat monthly fee, so our only way to keep you is to make the account work. Prices exclude VAT.
Launch
One service, one region. For a business that needs the phone to ring while SEO builds underneath.
- Account audit and rebuild
- Up to 3 search campaigns
- Conversion tracking setup
- 1 landing page
- Weekly optimisation, monthly report
Scale
Multiple services or locations, with Performance Max and remarketing running alongside search.
- Everything in Launch
- Performance Max and Shopping
- Remarketing campaigns
- Up to 4 landing pages
- Call tracking and recording
- Monthly strategy call
Enterprise
E-commerce or multi-location accounts where a percentage point of wasted spend is real money. Quoted on the audit.
- Everything in Scale
- Product feed management
- Offline conversion imports
- Unlimited landing pages
- Dedicated senior strategist
- Fortnightly reporting
06 — Proof
What restructuring an account is worth
Cost per lead on the same monthly budget. Restructured campaigns and one landing page per job type.
Return on ad spend after the product feed was rebuilt and Shopping split by margin.
Annual spend recovered by adding a negative keyword list in the first month.
Ask us for the full case study on any of these. We will show you the ad account, not a screenshot.
07 — Client words
Cape Town Marketing completely transformed our online presence. Within just a few weeks, we noticed an increase in inquiries and actual sales. Their strategies are clear, effective, and easy to follow — exactly what our business needed.
Cape Town Marketing really gets the Cape Town market. They created beautiful, engaging campaigns for our restaurant and helped us attract both locals and tourists. Our bookings have gone up and our brand finally has the visibility it deserves.
08 — Where we advertise
Targeted by suburb, not by province
Radius and suburb targeting keeps your budget on the areas you actually service, and out of the ones you would turn down anyway.
09 — Google Ads questions
What owners ask before spending a rand
If your question is not here, it is the first thing we will answer on the audit call.
For most local service businesses R8 000 to R20 000 a month in ad spend is enough to gather real data and generate steady leads. Competitive categories like legal, medical and property need more. We work backwards from what a customer is worth to you rather than picking a round number.
Yes. Management is a flat monthly fee paid to us. Ad spend is billed by Google directly to your own card, in your own account. We never mark it up or take a percentage of it, which means we have no incentive to push your budget higher than it should be.
Campaigns go live within 72 hours of kickoff and the first enquiries usually arrive in the first week. The first month is about gathering data; from month two onward the cost per lead typically drops as we cut what is not working.
Both, if you can. Ads give you leads this week and tell you which keywords actually convert; SEO then goes after those same terms so you eventually stop paying for them. If the budget only stretches to one, ads first for cash flow.
You do. It is opened in your name with you as owner and us as a manager. If we part ways you keep the account, the history and the conversion data, which is what makes future campaigns cheaper.
Yes, and it is included in the fee. Sending paid traffic to a homepage is the most common reason accounts underperform. Every offer gets its own page, matched to the ad and built to load fast on mobile.
We audit it before you cancel anything. Sometimes the account is sound and the problem is tracking or landing pages, and we will tell you that. If the account is in your name we can take over management without losing your conversion history.
10 — Free ads audit
We will show you the wasted spend in rands
Give us read access to your Google Ads account and within 48 hours you get a written breakdown of what is being wasted, what is working, and the three changes worth making first. No charge, no obligation.
- info@capetownmarketing.co.za
- WhatsApp 072 369 5874
- Mon – Fri, 08:30 – 17:00 SAST
We reply within one business day. Your details are never shared or sold.